In 2010 and 2011, OK Humane put on four mega-adoption events thanks to a generous sponsorship from PetSmart Charities. Our goal was to make pet adoption something that was fun and something that was worth waiting in line to see the pets up for adoption. We needed something out of the box that would start a community buzz about adoption, so we decided that the unique part of our events would be that they ran around the clock for 48 hours. As we brain-stormed over what the events would be called, we decided on Midnight Woofness!
We kicked off each event at midnight on Friday night, and completed adoptions straight through until Sunday at 5 PM. We had over 300 people in line before midnight at all the events just to get in! How great for these once cast off animals to now have people waiting for them.
Each event broke a national adoption record for a PetSmart mega-adoption event. Our first Midnight Woofness: A WoofSummer Night’s Dream had 388 animals adopted into forever homes in June of 2010, and Midnight Woofness II: Fall in Love broke our own record and adopted out 490 in October 2010! In 2011 our “Midnight Woofness III: Under the Big Top” saw 565 go home, and “Midnight Woofness IV: A True Homecoming” found homes for 586 pets.
We are so thankful for the wonderful community support that came with these events. We had hundreds of volunteers involved that did everything from the planning, decorative themes, set-up, manning the event, and break-down. We also had numerous news sources around the metro that helped us spread the word about what was going on in the two big tents in the PetSmart parking lot with the spotlights in the sky.
We are so excited to see how many animals we can find homes for going forward with these events. Midnight Woofness will be a big part of the solution in promoting adoption to help us to reach our no-kill goal for Oklahoma City.
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